Podcast power: How to enter a competitive market without a ludicrous budget
Challenges
Create a unique podcast platform to stand out from the market.
Services
Research, UI / UX Design and Hybrid Apps Development.
Outcomes
Podcast innovation: Content personalization and user experience simplified
Grupo Renascença Multimedia: 87 years of tradition and innovation
The Renascença Multimedia Group, owner of Rádio Renascença and other renowned brands in Portugal, combines 87 years of tradition with a continuous focus on innovation. Since the founding of Rádio Renascença in 1937, the group has led the media sector, always remaining at the technological forefront.
The collaboration between Grupo Renascença Multimedia and Untile began with a shared vision to innovate and enhance their digital presence. This partnership has enabled the development of advanced digital platforms and applications, aligning with Renascença's commitment to staying connected with its audience in the digital age.
With that in mind, the Popcasts brand, an integral part of the group, approached Untile to develop a new mobile application, aiming for a strategic positioning as a leader in the audio market in Portugal, and Untile accepted this challenge.
Popcasts was seeking a free, dedicated app solution for their Popcasts website
Introducing Popcasts Mobile: revolutionizing your listening experience
Popcasts website, a brand from the Grupo Renascença Multimedia, has been a hub for podcast enthusiasts, offering a range of different types of content in an online format and very accessible. However, with the evolving landscape of digital media consumption, Podcasts recognized the need to extend their presence into a mobile app. The challenge presented to Untile was very clear: create a mobile application that not only reflects the website content offered nowadays but also enhances the user experience, all while remaining completely free for the final user.
Let’s get into action: Personalizing Digital Solutions
The development of Popcasts Mobile was a collaborative effort between Grupo Renascença Multimedia and Untile, breaking down barriers between client and supplier. This approach created a true partnership, focused on common goals and innovation.
Thanks to this collaboration and the in-depth discovery process, the project gained a clear focus, with continuous technical validations that ensured the viability of each step.
These adaptations clarify the group’s corporate structure and reinforce Popcasts’ role as an integral brand of Grupo Renascença Multimedia, ensuring clear and professional communication.
Empowering Popcasts: A User-Centralized Podcast App
Over a few months, we closely collaborated with Rádio Renascença to optimize its potential. Our focus was on user experience design (UX), with seamless coordination between backend and frontend teams. Additionally, we provided ongoing support, including post-launch maintenance, to ensure optimal product performance.
Transforming the Podcast Future: The Popcasts Development
Our user-centric, data-driven approach has enabled us to create a truly differentiated podcast platform in the market. Through alignment meetings with the client, following our U-Framework flow, we were able to understand their bottlenecks and objectives, and now we were ready to embark on this new journey.
Exploring Possibilities: The Discovery Journey by Research and Audit Services
Central to the challenge was the need to understand the unique needs and expectations of Popcast's audience, Untile embarked on a journey of discovery, conducting extensive research to uncover insights into user behavior, preferences, and habits. Through surveys, interviews, and data analysis, we gained valuable insights that would inform the development of Popcasts Mobile.
Through a detailed discovery process, our Design team, together with our Product Manager, explored the impact and reach of different features, in addition to conducting questionnaires to understand consumer behavior. This allowed us to create an intuitive user journey that provides a personalized and simplified listening experience.
From Concept to Interface: The UI/UX Design Evolution of Popcasts
Using insights from our research and surveys mentioned before, created to understand even better the podcast-heavy users, it was time to roll up our sleeves and collaborate with our Design team who had one mission: create a seamless experience for Popcasts users.
With the initial draft approved and the Look and Feel presented it was time to put our UI/UX Design action plan into practice. We crafted the user journey within the app to be engaging, aligning it with the insights gleaned from our earlier studies.
Bridging Platforms: Navigating Hybrid App Development for Popcasts
In the hybrid app development journey for Popcasts, our team embarked on a collaborative effort that seamlessly bridged the worlds of the front-end and back-end development teams. Leveraging the created designs, our front-end team diligently crafted the user interface, ensuring a smooth and intuitive experience across multiple devices and platforms.
Simultaneously, the client's backend team worked tirelessly to integrate robust functionalities and ensure seamless data synchronization, laying the foundation for a cohesive hybrid application.
This approach not only accelerated development but also enabled us to deliver a feature-rich app that seamlessly attends multiple platforms, especially iOS and Android, meeting the diverse needs of Popcasts' audience.
The final result is here: Popcasts is live
The result is a platform of the future offering an exceptional user experience and collecting valuable information. Additionally, we implement highly effective content promotion strategies, exploring personalization and categorization by themes.
Our efforts focused on simplicity, user experience excellence, and seamless usability. This approach has resulted in an innovative podcast platform that redefines industry standards by providing a truly immersive experience for listeners.
The Popcasts app was launched in early July and hundreds of users are already discovering the app daily, leaving positive feedback and demonstrating that the app has a great future ahead.
You can download the app on the App Store or Google Play. For full access, check out the complete website below.
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