We were tasked to develop a website capable of satisfying all the information needs of their customers and partners, supporting the process of choosing a product, and generating leads, with the ambition to be a reference in the gas cylinders industry.
Untile ran different implementation phases for the execution of this project, such as: Discovery; User Experience; User Interface; Website Content Manual; Frontend and Backend Development and Quality Assurance.
The website has exceeded customer expectations as the number of leads has tripled since its launch, without any type of advertising. Through intuitive navigation and advanced tools it has become a privileged way of promoting solutions, legitimizing the dimension and premium positioning of the brand.
Amtrol-Alfa | Worthington Industries was founded in 1962 in Guimarães, north of Portugal, with the name of Petroleo Mecânica Alfa, at the time manufacturing cylinders for the LPG industry. In 2017, Amtrol was acquired by Worthington Industries, the leading LPG cylinder manufacturer and steel processor in North America.
Amtrol-Alfa manufactures over 110 Million cylinders with a production capacity of 25.000 cylinders per day. Their position as Europe’s largest manufacturer of gas cylinders results from more than 50 years of experience and a constant search for improved attributes and better performance on each product every day. A long list of patents and intensive research are just two of the reasons that make Amtrol-Alfa a true leader in this field.
Position the company as a natural leader, categorically demonstrating its ability to be a modern and avant-garde brand in the use of best practices in digital media.
Therefore it is extremely important to implement a set of features and advanced tools for discovering, analyzing and choosing products, ensuring easy and intuitive use.
AMTROL-ALFA`s product offering is extensive and complex, making it essential to structure its correct presentation as well as implementing a filtering system, a search feature, an advisor tool and a 3D customizer. The visual interface must be rich in typographic elements, imagery and video, so that it is captivating and, at the same time, able to demonstrate the specificity of each solution.
Promote targeted contacts by product so that they are routed to the most appropriate sales person for that market.
Users, regardless of profile and knowledge about the products, should feel that the website can support, guide and advise them during the process of identifying the solutions that best serve their needs
Provide an intelligent step-by-step product selection process, starting from direct and simple questions, and the result should be a product or a short list of products that meet the identified requirements.
Offer a functional mechanism that allows 3D visualization of the different products available in a 360º view, in real time and with freedom of movement. In addition, the user should be able to load and apply personalization elements (logos) and create a preview of the final product.
Position the company as a reference in the gas cylinders industry, demonstrating its ability to be a modern and avant-garde brand in the use of best practices in digital media.
Use the search feature as a way of navigating, while at the same time offering product advice features, a logical and balanced content organization and the various ways in which they are related.
Offer a circular navigation model that always leads users to clear exit options, seeing as the goal is not for the user to always start on a homepage. Every page should be able to function as a starting point.
Ability to receive improvements and evolutions, both at a technological and functional level, allowing the project to evolve proactively and not just reactively.
The platform chosen for the development of the Website must have an integration API available, which allows providing and receiving data from third-party systems, Apps and the client`s legacy systems.
The Advisor tool, more than an advanced search, is an intelligent and assisted step-by-step product selection tool that allows a user with less sector knowledge to find products that match their needs from a set of simple questions.
The 3D Customization tool offers the possibility to customize products allowing users to choose the type of handle, footing, color and upload images. Users are able to save their 3D customizations and favorite products in a personal area through an authentication process.
Our design team led a workshop in order to gather the requirements and content to be developed within the scope of the project using the Miro platform.
The information architecture was created in order to define the navigation structure and segmentation of the website pages or sections.
A design system was created with all the necessary components, and their behaviors, for the composition of the entire layout ensuring its consistency.
The implemented code was always reviewed by our peers allowing for early bug detection. Testing was also essential for us to be fully confident of each feature.
We made a visit to the customer for a technical in-depth look at the product and contact with the commercial team. This helped us to extract as much detail as possible.
Through Figma, we designed wireframes, a low fidelity layout representation, to test the navigation structure focused on the user experience.
We used an iterative development model based on sprints, where in each cycle all points of the application architecture are reevaluated.
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